How Geocoding Can Help a Business
The ability to pinpoint addresses and keep a detailed address management system in place for your current and prospective customers is a definite benefit for many businesses. Targeted mailings and accurate deliveries help to save money and boost the customer service element of a business. Satisfied customers and prospective customers who want to receive the marketing messages you are sending will increase revenues and grow your business.
Sometimes, it’s necessary to dig a little deeper than just getting the address. Geocoding is a process that enables you to narrow down more precise geographic data, in the form of latitude and longitude. Geocoding usually starts with a street address or postal code map and extracts the geographic coordinates with the help of geocoding software, known as a geocoder. Once the coordinates are obtained, all of the information can be entered into an overall GIS, or geographic information system. If you start …
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